Half life ale
PACKAGING | BRANDING | UI/UX | MOTION DESIGN
In January 1960, nuclear reactors stood along the Columbia River at the Hanford Site. The N Reactor appears in the foreground, with the twin KE and KW Reactors just behind it. Farther in the distance is the historic B Reactor—the world’s first plutonium production reactor.
Source: United States Department of Energy - Image N1D0069267
Aerial view of the 100-B Area in January 1945, looking toward the northwest. This is one of the first photographs released to the public in 1945, and is perhaps the most often used photograph of 100-B.
Source: Library of Congress - Image
SAVING HANFORD
Hanford is now a decommissioned city that currently contains roughly two-thirds of the nation’s highly radioactive waste. The clean-up of this nuclear waste is essential to save the nearby Columbia River that feeds into the Pacific Ocean. Without proper funding and volunteers, the waste could eventually contaminate the ocean.
MAIN DELIVERABLES
12 OZ CAN | 12 PACK BOXES | FLAVORS: APPLE, LEMON, LIME
OUR MISSION
Half Life Ale is dedicated to reversing the damage left behind in Hanford, Washington by the Manhattan Project. Hanford produced material for atomic weapons, leaving the city with over 56 million gallons of nuclear waste. Hanford is the most radioactive place in the United States as of 2022. Half Life Ale aims to raise awareness of the dangerous state Hanford is in, while also providing consumers with a delicious and refreshing beer made using organic fruit.
